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Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

Culinary no-no #425

Culinary no-no


The month of May is…

Mmm. Tis the season to fire up the grill with beef.  Burgers are among the top favorite foods to cook on the grill.

But there are times you want a burger when you can’t grill.

McDonald’s is advertising new premium burgers made with 100 percent sirloin weighing in at one-third of a pound The limited-time sirloin burger is now available in three versions: bacon and cheese, lettuce and tomato and a steakhouse version with mushrooms, grilled onions and white cheddar cheese.

The other day Hardee’s sent out an e-mail: The Most American Thickburger: Unveiled



Notice anything different about that brief Hardee’s announcement?

Anything strike you as unusual?

Watch again.


Now remember. This is a Hardee’s/Carl’s Jr. video.

The content isn’t unusual. It’s what isn’t there that’s glaring.

Missing is a drop dead killer attractive supermodel speaking, acting and dressing provocatively.

An ad that debuted on this year’s Super Bowl features
model Charlotte McKinney making her way through a farmer’s market in slow motion as if she’s on a catwalk. McKinney hints in a sultry voice that she’s sans clothing.


Famous model Heidi Klum was in another racy ad by the burger company.  Let’s go behind the scenes.


Needless to say not everyone has been, ahem, excited to see these commercials. Here’s a sampling of comments on Facebook:

we need someone to help get tv back to the way it shoudl be. so sick of nasty, verbally vulgur, sexual, and trashy commercials and tv shows

I was watching THE VOICE on Monday night when I was assaulted by the Hardees Cod Sandwich commercial

Grandmother of 6 grandsons, these commercials are not for daytime or prime time

I have placed my complaint and I can promise this...Hardees will NOT be receiving our families business ever again. It is ridiculous that this filth is used to sell hamburgers!

U are not selling burgers u are selling half naked women there is better ways to to sell burgers

i am appaled with that degrading commercial. i thought i'd seen it all and could not be shocked. i saw this tonight during the cardinals baceball game at about 8:00 p.m. just think of all the kids watching watching it and this trash comes in what in heavens name is wrong with you sick people?

So this is what it comes to? SEX SELLS BURGERS? What a despicable way to appeal to consumers. OUR CHILDREN ARE WATCHING. This is what is wrong with this world, companies selling out to immorality in advertising. Shame on Hardees and Carls Jr. executives, what would your mothers think of this commercial?

I have made several complaints directly to Hardees, but obviously Hardees is not concerned about making changes to their commercials. They keep making them

They will get so sick of all the complaints they will end up putting a stop to it


I always chuckle when people go completely bananas over the Sports Illustrated swimsuit issue, or when they and their kids or grandkids walk past the Victoria’s Secret in the mall. You’d think it was the end of civilization.

About those complaints. Is Hardee’s management paying any attention whatsoever?


That’s Andrew Puzder. And yes, he’s listening.


"If you don't complain, I go to the head of marketing and say, 'What's wrong with our ads?'" says Puzder, CEO of Carl's Jr. and Hardee's parent company CKE Restaurants, describing a conversation with the head of an unnamed organization that regularly protests company marketing. "Those complaints aren't necessarily bad for us. What you look at is, you look at sales. And, our sales go up."

Puzder isn't afraid of scaring off customers with the focus on hungry young men. "It's an appeal to youth, so it really reaches a broad demographic," he says.

"I like our ads. I like beautiful women eating burgers in bikinis. I think it's very American," he says. asks:

So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now decade-long obsession with half-naked women sex-eating its product?

It turns out the chain's most naked-est ad ever (at least, that's the faux premise through most of the spot) is also its most successful in quickly generating views and shares.

Most important, Carl's Jr. says the product itself is moving swiftly. Since its launch in Dec. 17, sales of the All-Natural Burger have exceeded forecasts every week, per the company, and were strongest to date during the week of the Super Bowl.

That person who wrote They will get so sick of all the complaints they will end up putting a stop to it is not and never will be a marketing genius.


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