This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

They're not LEGOS!

"The Lego Movie" is doing exceptionally well, having topped the box office for three straight weeks.

The Fischer family saw this trailer when it went to see Frozen, and to me, it looked, if I may borrow the term, awesome.

Think it’s a movie just for kids? Wrong. The appeal is to adults as well because they’re collectors, too.

Seeing the preview in the theater made me remember my reporting days at WUWM when a travelling Lego display came to the Southridge Mall, featuring famous American landmarks.

And here’s some basic Lego education for you. When I interviewed the Lego representative at Southridge, I made the mistake tens of millions do. During my questioning, I asked about the LEGOS.



The Lego-meister quickly, but politely interrupted me. In a soft tone he put me in my place.

“They’re not Legos. They’re Lego building blocks.”

I had no idea. And neither, I bet did half the planet.  I left that exchange, unedited in the final piece that was broadcast the next morning.

It’s “The Lego Movie.”

Please don’t get it wrong ever again.

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