This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

The reality about political yard signs


A regular reader of This Just In recently contacted me, chagrined at what the reader observed in neighboring Oak Creek: a host of yard signs for current Franklin alderman and Milwaukee County Board candidate Steve Taylor.

The inference made by the reader, not a Steve Taylor fan, is that these Oak Creek residents are quite possibly unaware of Taylor’s dismal record in Franklin. Taylor’s claim to fame includes consistently supporting budgets that increased tax and spending, and an ordinance to make sure animals like dogs and cats and horses (I’m not sure about pigs and goats) are always on leashes when off their property. During this past year’s budget debate, Taylor even supported cutting the city’s police and fire departments.

Awfully tough to run on that kind of stuff.

So what about all those Taylor yard signs strategically placed at some highly-frequented intersections?

Last March, I wrote a blog entitled, “What value are political yard signs?”


Not much.

The hard truth is they don’t automatically or necessarily translate into votes. And thank God for that. If you vote for someone solely because you saw their yard sign, well then, you’re basically a simpleton.

Yard signs are of some worth and voters should display them.

They make the candidate feel good.

And they make the candidate’s supporters feel good, thus supplying some energy and confidence to the campaign.

But that’s it.

Yard signs do not equal votes.

If candidate X has 500 signs and candidate z has 50 signs, it’s meaningless.

So please, don’t make any foolish judgments about signage you may see in the next few weeks.


Candidates who have registered to run for Paul Cesarz's 9th District seat include Taylor, Oak Creek Ald. Ken Gehl, and Donald Schwartz of Hales Corners. Cesarz is not running.

Finally, that reader that contacted me takes note that Taylor loves to talk about how he attends local high school sporting events and wonders if Taylor will now descend upon Oak Creek ballgames. If that’s the case, here’s a little advice for the alderman:

They are NOT the Oak Creek Nights.


My This Just In spies have also spotted Steve Taylor signs in Hales Corners where he apparently has pulled the wool over some eyes there into believing he’s a staunch conservative.

Hales Corners is home to Whitnall High School.

More advice to Franklin Common Council’s Whiz Kid:

Whitnall is NOT the hawks, eagles, buzzards, owls, vultures, or condors.


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