This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

The Milwaukee Journal Sentinel takes a big risk


Beginning Wednesday, the Milwaukee Journal Sentinel begins charging a fee to non-paper subscribers for its online service:

“With its digital offering, called ‘JS Everywhere’ the Journal Sentinel will offer access to, the Journal Sentinel e-edition, its mobile site for smartphones, plus coming iPad and other digital applications for a subscriber's fee. Readers who subscribe to the print edition of the newspaper will receive free access to all digital products. Web content previously available on the pay site Packer Insider will be included as part of JS Everywhere subscriptions.”

A.V. Club Milwaukee offers this sarcastic smackdown:

“Non-subscribers will be able to view only 20 articles a month, after which they’ll be publicly scolded for contributing to the downfall of print media and for keeping food off of Eugene Kane’s table. In a bit of marketing stealth that would make Facebook blush, the JS announced its delightfully named ‘Journal Sentinel Everywhere’  service under the cover of media darkness, a.k.a. during the week between Christmas and New Year’s.”

This begs the very serious question:

Will people pay to get their newspaper online?



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