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Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

Culinary no-no #213

Culinary no-no's

A couple of years ago while filling in for a few days for Mark Belling at Newstalk 1130 WISN, I decided that during the final hour of the program on a Friday afternoon I’d lighten things up, or so I thought.

I decided to open the phone lines about a pet peeve of mine: Men who are slobs that are clueless about how to dress up at restaurants.

The next time you’re at a fancy or really nice restaurant, take a good look at the men and how they’re attired. It’s almost as if they’re all either Jose Felciiano or they just woke up 20 minutes ago.

Can you say, “BUMS?”

My phone lines lit up like Candy Cane Lane in West Allis in December. We could have debated until midnight.

I may have done the topic on the air one more time since then, but I’ve always beaten up on the guys.

Tonight, after the past few years, I turn the tables.

Tonight, I go after the women.

Let’s talk beer.

Beer and women go together like bacon and eggs, like hamburgers and cheese, like pancakes and maple syrup, like brats and anything but ketchup.


“Innovative beer advertising agencies have done their research: women and beer is a winning combination. Ads that depict raucous males drinking beer and giving a bartender babe a hard time are passé.

Women and Beer: The Facts

Here are some facts about women and beer:

  • The sale of beer to women is a growing market.
  • Women currently account for 25 percent of beer consumption in the USA.
  • Women between the ages of 21 and 30 are drinking more beer than women in other age groups.
  • Beer drinking among women in the 50-plus age group is on the increase, a fact that has not gone unnoticed among beer advertisers worldwide.”

OK, We get it. More women are drinking beer.

There are also all kinds of studies online about how men view women beer drinkers. Some regard it as sexy, that it’s good to see women drinking a choice other than some “girlie” option like wine or a pink cosmopolitan. Other men see women quaffing a brew as less than feminine.

I’d like to get more specific.

In my view, there’s nothing wrong with women drinking beer. Maybe they’re not into wine or cocktails. And with light beers, figure-conscious gals can order beer with less apprehension.

My late Auntie Rose, a native of Marseilles, France who wasn’t a drinker, still made it a habit to order beer when she was dining on seafood.

Ladies, and I repeat, ladies, it’s where and subsequently how you drink that beer.

The other night, our family was out at a quality restaurant. It wasn’t a 4-star establishment, but it was mighty nice.

A young couple, each individual in their early to mid 30’s I’d guess, was seated a few tables away. Both were dressed casually, but certainly appropriately. I’ve been at this particular restaurant and witnessed patrons who made the angry mobs protesting in Madison look like something out of Glamour and GQ.

Within a few minutes, the couple was served drinks. The woman had a beer. No surprise there. More and more women have been ordering beer the past few decades, especially since the advent of light beers.

Let’s be very clear here. I’ve done over 200 culinary no-no’s. Some are far more serious than others. This week’s installment on the Serious-o-Meter is not all that serious. It didn’t send me screaming into the night in hysterics with my hair on fire.


The young woman did something with that beer that in this blogger’s mind constituted a Culinary no-no.

Did she:

A) Order a flavored beer?

B) Order a Bud in Wisconsin?

C) Put ice in her beer?

D) Put salt in her beer (I’ve seen it done)?

E) Pour beer into her soup?

F) Guzzle her beer?

G) Belch after her first gulp?

H) Do something else?

She did not order a flavored beer, order a Bud in Wisconsin, put ice in her beer, put salt in her beer, pour some of her beer into her soup, guzzle her beer, or belch while drinking her beer.

By the way, any of the above mentioned behaviors would be a Culinary no-no according to the author. However, she did none of these.

Even so, she’s not off the hook.

The correct answer is H. She did something else.

But what?

The woman, nicely dressed and in a very nice restaurant at a very nice table drank her beer right out of the bottle.

Again, this is not cardiac arrest city, and it didn’t upset anyone’s dinner.

Uhh, hello.

Excuse me.

This is not a shot and a beer joint.

She’s not at the Dew Drop Inn corner tavern.

She’s not plopped in her living room in front of a TV.

This is not her back yard patio.

She’s at a very nice restaurant about to have a very nice dinner.

Obviously, she ordered the beer and told her server to 86 the glass.

Would it kill to pour the beer into a glass and show even the slightest sense of pride and manners?

Take a look at how slowly and gradually we have degenerated culturally. Hold a door for a woman? Are you crazy? She doesn’t need or want your help.

Dress up to go out? What, and not show off these wonderful jeans with all the tears and holes?

You bet she’s going backless at the wedding reception so her multitude of tattoos is more visible.

OMG she’s a size 12 wearing a size 8 outfit.

Her exposed midriff does resemble a bakery.

And she is indeed drinking beer out of a bottle.

I expect men to be uncouth. Most are basically pigs.

But c'mon.

Sad but true. Too many ladies have opted not to be lady-like.

Much better.


This is really good. Meet baseball's human garbage can.

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